Email marketing has become one of the most effective ways to create a personal connection between brands and their audience. Businesses can flourish by using this to reach audiences directly through personalized messages and engage them directly in their inbox which can result in higher ROI for every penny spent.
Marketing via emails will drive measurable results by using advanced tools for tailoring emails to match individual preferences. This is one of the best ways to make each recipient feel special, which eventually helps in building credibility. In this blog, let's take a look at some of the steps to build an effective email marketing strategy.
4 billion users are using emails on a daily basis and this number is expected to reach 4.6 billion by 2025. A successful marketing strategy is the need of the hour for any business, and it requires proper planning, creativity, and a good understanding of the audience. Email marketing strategy is no exception because it can deliver an average ROI of $36 for every dollar spent, with sectors like retail, ecommerce, and consumer goods achieving up to $45 per dollar spent.
These are some of the non-negotiable steps that can make an email marketing strategy successful:
Clear objectives are the part and parcel of any successful email marketing strategy. It doesn't matter if you are looking to generate leads, increase sales, nurture relationships with existing customers, or drive traffic to your website, having specific and measurable goals is what helps you curate the strategy and measure its success.
Here are some examples of email marketing goals:
Growing your subscriber list by 20% within six months.
Boosting sales of your new product by 15% in the first quarter.
Boosting sales of your new product by 15% in the first quarter.
While creating mails, make sure you know who you're writing for. For this, finding the demographics, pain points, lifestyle, buying patterns, and behaviours of your audience is a must.
Ways to understand your audience:
Study the data from your CRM or analytics tools to identify the latest trends and characteristics.
Divide your audience based on criteria like location, age, purchase history, or engagement level. 77% of email ROI comes from segmented, targeted, and triggered campaigns.
Conduct surveys or use feedback tools to learn directly from your subscribers.
Getting random subscribers is comparatively easier than getting a high-quality list of engaged subscribers. Buying email lists is not preferred as it might include disinterested or irrelevant subscribers who can destroy your reputation.
How to grow your list organically:
Deliver valuable content like ebooks, whitepapers, or discounts in exchange for email sign-ups.
Use sign-up forms on your website, blog, and social media pages.
Conduct surveys or use feedback tools to learn directly from your subscribers.
Choosing the right email marketing platform can bring you excellent results by streamlining the work you put in. The right tool will be able to understand your business needs thoroughly and providing features such as automation, analytics, personalization, and A/B testing.
If the content is of bad quality, chances of your email campaigns losing are high. Email subscribers expect value through informative content, special offers, or personalized recommendations. So, always make sure to deliver quality content in every email you send.
Peculiarities of compelling email content:
Personalization: Recipients love getting addressed by their first names. Make use of that, along with personalisation of content based on their preferences or behaviour.
Visuals: Use eye-catching images, GIFs, or videos to create visually appealing emails.
Calls-to-Action (CTAs): Use clear, actionable CTAs like “Shop Now” or “Learn More” to create a sense of urgency.
Subscribers love consistent emails. Using automation, you can send relevant and timely messages by analysing their actions, which will also save you time. According to OptinMonster, automated emails generate 320% more revenue than non-automated ones.
Commonly used automated email workflows:
Welcome series for new subscribers.
Abandoned cart reminders.
Post-purchase follow-ups or feedback requests.
Re-engagement campaigns for inactive subscribers.
An effective email marketing strategy will bring you credibility, cost-effective reach, and measurable impact. Email is becoming one of the most accessible platforms, as most people check their emails, no matter if they are on a desktop or a smartphone. In this digital world, where information is abundant, email marketing is the best option to build a direct and genuine connection with your audience, which will help you grow in the long term.
