You know you're having one of those "please tell me this isn't happening" moments when you open an email you sent to your marketing list and notice something incorrect.
For example, an important link is broken, or you misspelled your name in the signature. Although these mishaps are frequent and can happen to anybody. Creating an email marketing checklist can help lower the likelihood that they will occur. Before starting an email campaign, go over your checklist to improve efficiency, reduce stress, and streamline work procedures.
There are eight important factors to consider when developing an email marketing campaign before launching your emails. Let's get started!
In a time when we rely so much on spell checkers and autocorrect to correct our mistakes, spelling and grammar errors are actually very simple to produce. Even if these technologies are helpful, they are not perfect.
Always check your grammar and spelling twice, then three times. This covers every element of your email, including the subject line, body, and any text overlays on pictures.
Keep in mind that spell checkers won't detect every mistake while proofreading. Although the spelling won't be incorrect, the word might be if you had used a correctly spelled word.
What could be worse than creating an email to introduce a new product, sending it to everyone on your list, and then discovering after it has been delivered that the link to your most important call to action (CTA) leads to a page that is not working, and errors appear?
Test each link before distributing your email. This covers text links, links placed on buttons, links placed on images, and links placed anywhere else you've placed a link. Make sure they all point to the correct page and that it loads properly by checking them all. The risk of assuming anything for the few seconds it takes to check is not worth it.
Images must be seen on desktop and mobile devices. Verify that they appear as intended and are scaled appropriately. Use better-quality photographs instead of ones that appear pixelated, and crop images that make your email's width unbalanced.
Make sure all photos included in emails are compressed; you don't want excessively huge files to fill your subscribers' inboxes!
To improve open rates, the subject line should be no more than 50 characters and the employee name should typically appear in the "sender" box. Make sure you check these two fields in your inbox on a variety of devices and platforms.
Sending a test email will allow you to verify the formatting. Everything from whether the HTML is rendering correctly to whether lines break where you want them to, including whether HTML bullet points are supported by certain email programs.
Additionally, confirm that the background and text colors, as well as any other colors you provided, are displayed correctly. The backdrop color of your email shouldn't affect how visible the text is.
Even while most email service providers make it quite simple to include social networking buttons, such as follow or social sharing buttons, it's still a good idea to make sure they're functioning and directing you in the right direction.
Asking subscribers to follow you on social media and discovering that you have a typo in the account name and the button leads to a whole different account is the most embarrassing thing that could happen!
Make sure dynamic tags are functioning properly, though, if you do choose to utilize them. Do you have that information for your complete list, for example, and are they bringing in the right data? You'll run into problems if a significant amount of it lacks that information.
Adding a link that enables your subscribers to view your email in a browser is an option offered by most email providers. Don't forget to include this choice. You still have the option to see the email online if, for some reason, it doesn't load correctly in your reader's inbox. Therefore, before you click "send," make sure your email has an easy-to-find "view in browser" option.
